Podcasting in South Africa in 2018

Podcast listenership in South Africa is significant for media planning Podcast listenership, globally, has featured in many 2018 trend decks as a ‘thing to watch’.  Our latest research (Nov 2017 – Jan 2018, sample 33,481) on podcasting in South...

How to prepare the best media agency brief

Preparing a media agency brief is a crucial step for a brand or marketing manager.  It can mean the difference between a brilliant revert and completely unguided guess, the difference between an effective 1- or 2-week process, or a completely ineffective months-long...