Watch out for Podcasting in South Africa in 2018

Watch out for Podcasting in South Africa in 2018

Podcast listenership in South Africa is significant for media planning Podcast listenership, globally, has featured in many 2018 trend decks as a ‘thing to watch’.  Our latest research (Nov 2017 – Jan 2018, sample 33,481) amongst digitally-connected...
1001 better ways to segment your market (than outdated LSM)

1001 better ways to segment your market (than outdated LSM)

The most important first step taken by any classical marketer is the decision of which consumers to target.   Often we need to ask the question: are you targeting every individual on the planet or might you have better success if you focus your efforts on one or two...
Why you shouldn’t cut Adspend in a Bad Economy

Why you shouldn’t cut Adspend in a Bad Economy

In a bad economy, the first budget to be cut is usually the ad budget. Why continue pushing sales when you know people won’t have the money to buy?  That is possibly not the best thinking. It’s not guaranteed that 2017 will be tough year but it’s...