How to prepare the best media agency brief

How to prepare the best media agency brief

Preparing a media agency brief is a crucial step for a brand or marketing manager.  It can mean the difference between a brilliant revert and completely unguided guess, the difference between an effective 1- or 2-week process, or a completely ineffective months-long...
Why you need to pay special attention to the Y axes on Charts

Why you need to pay special attention to the Y axes on Charts

In marketing, and especially media, we see a lot of charts.  Very often the Y axes are shown to benefit the point of the chart.  It’s always good practise to check the axes – it could be showing a very small variance (in number) but it might look big....