Bespoke Consumer Segmentation to unlock actionable marketing insights.

Do you really know what makes your current and potential customers tick? I mean, really?  Too often, in marketing, we put consumers in to pigeon holes based on unhelpful things like age (generations), income, gender or where they live.


Let us dig so much deeper and uncover amazing motivations-based insights that unlock lasting growth for your business.

Rock-star insights built to impress

Fast development of robust consumer segments, penetrating insights, media strategy and content strategy.

What motivates your customers?

We develop bespoke segmentations unique to your brand and your category

What do your customers want?

We use advanced pattern recognition to predict customers’ brand and category preferences

Where should you focus media?

Where, when, how should you engage with your customers for best return on investment

What content do you need?

What are the messages and content your customers need to encourage growth in spend

Leverage your customer data and contacts to deliver fast results.

Wether you are a local retailer, a medium B2B enterprise or a national brand, you have regular contact with your customers. Maybe you have done a survey, you’ve probably done marketing in some form or another. But how often do you know you’re asking the right questions in the right way to get the insights you need to understand who your customers are, what messaging to convey to them and how to engage with them? With our integrated platform we fast-track you through the process of gaining the information you need and provide you with the insights that will make you grow.

Segmentation     Brands & Category Incidence     Media Strategy     Content Strategy

Discover a bespoke segmentation model of your customers

With a much deeper understanding of buyers’ motivations, we group your customers in to segments unique to your brand and category – segments bursting with insights that you’ll absolutely love.

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See exactly how strong each category and brand is within each segment

Here, we look in to where your brand sits, in relation to other brands you consider your competitors. We also uncover other brands that you may have thought operate in your customers’ worlds. It becomes an ‘aha’ moment to discover, overall and within each bespoke customer segment, where your opportunities really are.

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Generate a fast, targeted media strategy for each segment

With the insights we can from your custom research in to your brand and your category, combined with forward-thinking media knowledge, we deliver an objective, wholly-encompassing media strategy ready for implementation.

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Hone content specifically tailored to each segment’s unique insights

The bespoke segments that you’ll love will uncover superb insights for creating bespoke content. This helps you not only to target the right segments in the right places, but engage with each segment in the unique manner that will make them love you even more.

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Any questions?  Ask us anything you like.

We are obsessed with consumer insights. You actually can't shut us up.

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